# identity.md

## Organization Overview
- **Company Name:** Sara Campbell Ltd.
- **Mission:** To leave a positive footprint on this earth by creating small, mindful collections in the USA, with customers and community at the center, aiming to bring smiles.
- **Company Structure and Legal Entity:** Limited company (Sara Campbell Ltd.)
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A small business that has grown into a national brand.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Sara Campbell (Founder, Designer) - https://saracampbell.com/pages/our-story
- **Team Structure and Departments:** Details forthcoming. (See also: https://saracampbell.com/pages/join-our-team)
- **Company Culture and Values:** Dedicated to leaving a positive footprint, creating mindful collections, prioritizing customers and community, and fostering a positive experience.

## Operations & Structure
- **Business Model and Operational Approach:** Designs and produces small, mindful collections in the USA, likely operating on a direct-to-consumer retail model.
- **Location(s) and Geographic Presence:** Production in the USA, with a national brand presence.
- **Key Partnerships and Affiliations:** Details forthcoming.